Private money brokering is the process of strategically connecting qualified commercial real estate opportunities with non-bank capital sources, such as private lenders, private credit funds, and family offices.
Rather than lending money directly, a private money broker positions deals responsibly, ensuring the opportunity, the capital structure, and the risk profile are aligned before capital is introduced.
How Private Money Brokering Works
A private money broker operates as an intermediary and advocate, managing both sides of the capital conversation.
The process typically includes:
- Evaluating deal readiness and structure
- Identifying appropriate private capital sources
- Aligning risk expectations between investor and capital
- Facilitating introductions and supporting diligence
The focus is not on volume, but on fit, clarity, and long-term alignment.
Menu / Price List
Private Money Brokerage Services
Disciplined private capital for serious investors.
Private Bridge Loans
Short-term, flexible capital provided by private lenders or debt funds.
Typical Use
- Acquisitions
- Value-add or transitional assets
- Lease-up periods
- Timing-sensitive closings
Key Characteristics
- Shorter terms (6–36 months)
- Interest-only common
- Asset-based underwriting
- Faster execution than banks
Private Credit Funds (Senior Debt)
Institutional-style private lending outside traditional banks.
Typical Use
- Stabilized or semi-stabilized CRE
- Larger deal sizes
- Professional operators
Key Characteristics
- Senior lien position
- More flexible than banks
- Predictable underwriting
- Relationship-driven repeat capital
Family Office Private Debt
Direct lending from family offices seeking yield and downside protection.
Typical Use
- CRE acquisitions
- Portfolio refinances
- Long-term holds with conservative leverage
Key Characteristics
- Highly relationship-based
- Flexible structuring
- Emphasis on sponsor quality
- Often lower leverage, higher trust
High-Net-Worth (HNW) Private Lenders
Individual or pooled investors lending directly into CRE.
Typical Use
- Smaller CRE deals
- Land acquisitions
- Bridge or gap financing
Key Characteristics
- Speed and flexibility
- Negotiated terms
- Strong reliance on borrower credibility
- Less formulaic underwriting
Private Mezzanine Debt
Subordinate debt sitting behind senior private loans.
Typical Use
- Filling capital stack gaps
- Preserving sponsor equity
- Avoiding additional equity partners
Key Characteristics
- Higher cost than senior debt
- Structured returns
- Often paired with private credit funds
- Requires strong exit clarity
Preferred Equity (Private Capital)
Equity capital with priority returns but limited control.
Typical Use
- Development or value-add deals
- Equity gap solutions
- Sponsor control preservation
Key Characteristics
- Fixed or structured returns
- No operational control
- Higher cost than debt, lower dilution than common equity
- Strong alignment focus
Private Construction & Development Loans
Non-bank capital for ground-up or major redevelopment.
Typical Use
- Ground-up CRE development
- Vertical construction
- Redevelopment projects
Key Characteristics
- Draw-based funding
- Strong sponsor experience required
- Conservative leverage
- Heavy emphasis on feasibility and exit
Private Land Loans
High-risk, high-scrutiny private capital.
Typical Use
- Raw or entitled land
- Future development sites
- Strategic land banking
Key Characteristics
- Lower LTVs
- Higher pricing
- Strong exit required
- Relationship and experience driven this item
Private Sale-Leaseback Capital
Private capital used to extract equity while retaining occupancy.
Typical Use
- Liquidity events
- Balance-sheet optimization
- Owner-users transitioning capital
Key Characteristics
- Long-term lease structures
- Capital extraction without debt
- Strong credit focus
Structured Private Credit / Hybrid Capital
Customized, non-standard capital solutions.
Typical Use
- Complex deals
- Unique assets
- Non-traditional risk profiles
Key Characteristics
- Debt + equity hybrids
- Participating structures
- Convertible features
- Fully bespoke terms
Private Portfolio Loans
Private credit facilities secured by multiple assets.
Typical Use
- Multi-property owners
- Portfolio optimization
- Cross-collateralized strategies
Key Characteristics
- Blended risk assessment
- Relationship-driven approvals
- Capital efficiency focus
Private Credit Lines / Facilities
Flexible private capital access for repeat sponsors.
Typical Use
- Serial acquisitions
- Opportunistic buying
- Portfolio expansion
Key Characteristics
- Revolving or draw-based
- Based on sponsor track record
- Fast execution once established
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